pre-purchase behaviour

pre-purchase behaviour
марк. поведение перед покупкой (этап в принятии решения о покупке, на котором покупатель собирает информацию о продукте через рекламу, торговые каталоги, персональное общение и т. п.; длительность и глубина этого этапа зависит от стоимости и технической сложности товара, а также опыта покупателя; решение о покупке может быть тщательно спланировано или спонтанно)

We need to identify what elements typify women's pre-purchase behaviour. — Нам нужно определить, какие элементы, характеризуют поведение женщин, собирающихся совершить покупку.

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Англо-русский экономический словарь.

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Смотреть что такое "pre-purchase behaviour" в других словарях:

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